Wednesday, March 6, 2013

Ubisoft executive wants to see Wii U price drop

Box designs for North American Wii U bundles

In a recent interview with Edge Online, Ubisoft’s executive director for EMEA territories Alain Corre was asked if he would like to see Nintendo lower the price of the Wii U. Corre replied:
Always. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.

I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.
However, Corre quickly pointed out that Ubisoft's role as a big supporter of the Wii U has been very good for the company:
It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future. If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.
Ubisoft has been one of the biggest supporters of the Wii U, releasing ZombiU and Assassin's Creed III on launch day. ZombiU made extensive use of the GamePad's features, and was featured prominently in the console's advertising campaign. Rayman Legends may have been delayed, but it will features some Wii U exclusive content which takes advantage of the controller. And of course, Watch_Dogs and Assassin's Creed IV are also in development for the platform.

Source: Edge Online

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